Seth Godin, one of the best minds we have today in the field of marketing, is notorious for saying that modern marketing boils down to the stories we tell, and the defining belief that, “People like us do things like this.” What that means is that you get people to buy what you are selling—like your interior design services—through empathy and telling true stories that resonate with your potential customers. Creating a marketing strategy for your interior design business doesn’t need to feel overwhelming, ...