I announced the rebrand of my boutique PR firm The Storied Group at the beginning of this year. It was many months in the making, and required so many moving parts that included a name change, logo design and website redesign. If it sounds overwhelming, that’s not even the half of it! Every single account I had needed to be changed—from my bank account to filing with the State to our entire company’s email addresses. IS YOUR HEAD EXPLODING? ...
The Story of Us
February 14, 2019