THE STORIED GROUP: A CELEBRITY, INTERIOR DESIGN, AND HOSPITALITY BOUTIQUE PR FIRM IN LOS ANGELES

SW PR SHOP specializes in hotels, celebrities, design, lifestyle, and travel PR.Photo by Rhiannon Taylor


What Our Hospitality PR Clients Are Saying

“We enjoy coverage frome very major media publisher in the industry, and the coverage has been rich and deep. Ideas are bantered around that break new ground in marketing and The Storied Group executes the flawlessly.” – Kathy Van Ness, COO/GM Golden Door


Since day one, this blog has celebrated luxury boutique hotels, referred to as “Stylish Stays,” that evoke more than just a place to rest your head. They evoke a lifestyle. And while this space will always remain a creative outlet for photography and writing, it is only the beginning.

Molly Schoneveld is also the founder and CEO of the boutique pr firm The Storied Group in Los Angeles. She honed her experience over the last decade and a half working with A-list actors, designers, lifestyle and hospitality brands. She started The Storied Group in 2008 to offer a unique point of view that incorporates her entertainment industry roots, extensive knowledge of the media landscape, and passion for finely curated lifestyle and hospitality brands like Golden Door, where she has lead the PR efforts since their relaunch in 2013. She continues to form meaningful partnerships with synergistic brands, garnering top-tier media coverage, and bringing relevant celebrities, tastemakers and influencers to the property. As an early supporter of Amberlair, the first crowdsourced boutique hotel, Molly joined a group of hotel lovers from around the world to give input on what would make the perfect hotel.

What makes The Storied Group unique in the lifestyle + travel space is our deeply personal relationship with celebrities and influencers because they are also our clients. We bridge the gap between entertainment and lifestyle, understanding the work that goes into building a personal brand with influence and also how influencers can help build brands. Though we are well versed in traditional public relations, we have a very modern and creative approach.

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